Nike did a pop up event with Tom Sachs on Governors Island for the 2.0 version of the Mars Yard shoe they did back a few years ago. To get to the pop up event you had to ride a ferry to Governors Island and then get in a cart to the building where the event was being held at. Once you got there you are given a name tag with your picture on it. After that you go into a big room to watch a 40 minute long film about the obstacle course and to get you into the mindset to complete it. When the film is over you are given a t-shirt, shorts, and a pair of the Mars Yard 2.0 (sadly you can't keep the shoes, only the t-shirt and shorts) to do the obstacle course in. You then get prompted by the Nike staff to complete the obstacle course. The obstacle course ranges from easy to hard and you decide what difficultly you want to complete the obstacles in. After completing the course you are presented with a patch and a chance to purchase the Mars Yard 2.0. Personally I chose the harder difficulty for each obstacle and it made the experience more rewarding as a whole. Overall the event was great and I highly recommend going to it if you can.
If the event is still going on you can try and reserve a spot here --> swoo.sh/2s86pzK
Retail is $200 and is planned to have a wider release soon.